For creator & talent agencies

Workers' comp and liability for your freelance creators — without the EOR markup or the W-2 conversion.

WC, GL, and Professional Liability issued in the contractor's name and sized to each campaign, not a 12-month policy. Your freelancers stay 1099; your clients stay covered.

The creator economy gap

Creators are working without coverage. Brands are noticing.

The talent management playbook hasn't caught up with how creators actually get hired. Here's what's quietly breaking — and what 1099Policy fixes.

Hidden risk

A Vlog Squad stunt: nine surgeries and a $10M injury lawsuit.

Jeff Wittek's injury filming a David Dobrik video hinged on one question — covered worker or uninsured contractor? Coverage in the creator's name keeps it out of court.

EOR squeeze

You're paying 20% to convert creators into W-2s they don't want to be.

Talent managers tell us EOR conversion is the most expensive way to solve the WC problem — and creators hate the friction. We fix it without the markup.

Compliance

Regulators are tightening WC rules for 1099 creative work.

CA, NY, and NJ increasingly treat an uninsured creator as the brand's employee for liability. Coverage in the contractor's name clears the ABC test, too.

Operational

COI review eats 8 hours per booking.

We auto-verify, auto-tier, and auto-store — so your team stops playing insurance broker.

Roster growth

Brands require coverage → creators sign up → roster grows.

Each covered creator brings the next: your first ten bring the next hundred.

Built for talent ops

Four capabilities that turn brand-partnership compliance into infrastructure.

What runs when a creator is briefed, signs the deal memo, and ships the content — coverage included.

POST /v1/assignments
1 "contractor": "cn_VRA9Rd9Qa",
2 "job": "jb_creatorContent",
3 "work_state": "NY"
● 200 policy: po_pSZxKd$0.78 / $100
01

Bind WC and GL in the creator's name through the same API that drives the campaign brief.

The Assignments API takes the engagement as input, returns a rate against the content fee, and binds coverage when the creator opts in. No legal-team escalation, no week-long broker quote.

Compliant creator roster1,247(total)
↑ 18.6%vs last month
02

The compliant-roster number your CRO will actually screenshot.

As creators opt in, the dashboard turns roster growth into a single line finance can track. Coverage stops reading as a cost center and starts reading as a metric that goes up and to the right.

General liability

Additional insured
Insured
Mara Vega
Each occurrence$1,000,000
General aggregate$2,000,000
Personal injury$1,000,000
03

Coverage in the creator's name. Brand named on the COI for the campaign.

WC and GL issue in the creator's name; the brand and agency get listed as additional insureds for the campaign window. The structure that makes the legal review actually quick.

Contractors with pending applications

CreatedNameCoverageCurrent step
TodayVega, M.GL · NYIn progress
1 day agoOkafor, T.GL · CAIn progress
2 days agoLin, S.GL · ILNot started
3 days agoReyes, J.GL · TXNot started
04

Every creator on the campaign, every COI status — one queue.

Compliance review queue mirrors how brand legal already triages. The 8-hour manual review becomes a 5-minute dashboard scan, with status visible to the CMO at any time.

As an agency, we're not going to hold insurance for each of our creators — they all run their own businesses under their own 1099s. We just want to make sure they can take advantage of what we bring to them.

Talent-management lead
Creator & influencer agency
Field notes

What creator-talent companies ask first.

Pulled from procurement and legal calls with talent agencies, brand-partnership leads, and creator platform ops.

Increasingly, yes. State labor regulators in CA, NY, NJ, and MA require WC coverage for any worker performing labor on an engagement — even when classified as 1099. The NY Fashion Workers Act (Q3 2026) makes this explicit for stylists, photographers, makeup artists, and production crews. Without WC in the creator's name, the brand engaging them becomes the de facto employer for liability purposes.

Not when the policy is in the contractor's name. 1099Policy issues coverage to the creator as the named insured — the brand or agency is added as a blanket additional insured. That's the legal opposite of an EOR arrangement, where the employer-of-record assumes the W-2 relationship. Courts, the IRS, and state regulators treat "coverage in the contractor's name" as a key indicia of independence.

The creator's policy responds first. WC covers medical, lost-wage indemnity, and rehab — paid directly to the creator at no cost to them. The brand's separate GL and additional-insured status protect against secondary liability. Without coverage in the contractor's name, the brand typically becomes responsible for medical bills and faces misclassification audit risk.

Yes. Per-gig, per-day, and annual options are all available. A creator who opts in once is automatically covered for every engagement that flows through 1099Policy — across multiple brands and agencies — using the same underlying policy. The blanket additional-insured structure lets each new brand engagement attach without re-underwriting.

Effective Q3 2026, any agency engaging models, stylists, makeup artists, photographers, or production crew must document workers' comp coverage at the start of each engagement. Coverage must be active during the engagement and verifiable on demand. 1099Policy's API delivers compliant COIs in seconds and stores audit-ready records by default.

The creator — always. Their name is on the COI, the carrier holds the policy in their entity, and claims pay out to them. The brand or agency is added as additional insured so they're protected against third-party claims arising from the engagement. The underlying policy never makes the brand the employer-of-record, which is what preserves 1099 status.

Call to action section for 1099Policy

Close the coverage gap across your creator roster.

Bind workers' comp and liability for every creator in their own name, sized to each campaign — and retire the manual COI review for good.

CreatorIQ
BBDO
Golin Ketchum
Octagon
Weiden + Kennedy
1,200+ brands, agencies, and creator platforms run contractor coverage through 1099Policy.